Client Overview
Radisson Blu is an upscale international hotel brand under the Radisson Hotel Group, known for delivering a stylish, sophisticated, and memorable hospitality experience. Positioned as a premium lifestyle brand, Radisson Blu caters to both business and leisure travelers, offering world-class amenities, contemporary design, and exceptional service. With a strong global footprint, Radisson Blu hotels are strategically located in major cities, airports, and leisure destinations across the world.
Challenges
Marketing Challenges
Untidy Digital outlook and no ORM management
Restaurant ratings and sales were down.
Popularity was limited to nearby places only
solutions
Marketing Solutions
We created a new social media outlook focusing on monthly promotions and other features of hotel.
We did lot of influencer meets for both restaurant and rooms.
The ORM was very well managed in all platforms
Approach & Results
Strategic Approach and Results
The Restaurant ratings went up on zomato Kama: 3.9 – 4.3, Sultan: 3.7 – 4.2, Avatar: 3.1 – 3.9,
Increase in Restaurant walk-ins and reservation
