Client Overview
Ashiana Housing is a leading real estate developer in India, recognized for its innovative, customer-centric, and sustainable housing solutions. With over 45 years of legacy in the industry, the company has built a strong reputation for trust, quality construction, and thoughtfully designed residential communities. Ashiana has a diversified portfolio covering senior living projects, premium residential complexes, affordable housing, and kid-centric homes across India.
Challenges
Marketing Challenges
Kid centric concept was not prominent with the Audience
Low trust on builder as it was just the second project in the location
Competition was well established brands like DLF, Besttech
Location was not known to lot of Audience
Not ready-to-move in property, it was just launched for registration
solutions
Marketing Solutions
Created marketing plan for 3 months keeping both branding and lead generations
The bifurcation of awareness and lead generation was 60:40 in 1st month, 50:50 in 2nd month and 40:60 in 3rd Month
The platforms used for branding was Facebook, YouTube and GDN
For lead generation, the focus was on FB, Google Search, MagicBricks, Taboola and 99Acres
The Audience we defined on two different interest categories – one with real estate related and the other one was related to parenting and parenting tips
Approach & Results
Strategic Approach and Results
We were able to generate 2000 leads in a span of 2 weeks at a CPL of Rs.1,652
The Qualification % of leads was in between 50-55%
We were able to achieve 500-800 Site visit overall in a week
Against 250 units of Phase-1, we were able to get 400 registration in 2 weeks and the entire project got sold out within 2 weeks
